If you are a graduate in India, it’s natural for you to think of a master’s degree in management or an MBA as the next step towards a shining career. However, while everybody wishes to join the best b school, there are hardly any people who are well aware and sure of what will be its end product. A b-school leads to more doors than you came through and it can be dizzying. Hence, being informed, before you even select the best b-school, is paramount for your immediate future.
The highest weighted decision even before selecting your b-school is having a tentative idea of your specialization. While I think we agree that its absolutely fine for you to not know your calling, it is important that you have an understanding about the various specializations that an MBA degree offers and which one would complement your skills and abilities. Operations, HR, Finance and Marketing are all important functionalities of any company and each of them has many opportunities for you to explore. But today, in this article, we will limit our focus to Marketing and the best b-schools for marketing in India.
While automation can ease supply chain management and run financial calculations, marketing and marketing communication are two such fields which can’t function on machines alone. And to nurture an understanding of people and their nuances integrated with business is not just difficult but something at which even the best b-schools are struggling with. Marketing becomes mechanistic and inspiration is seldom found.
But still, India has colleges which challenge your thought processes, your conditioning and help you think, even while running a business, like a consumer. Therefore, lets prep you for what lies ahead and to help you choose from the best b-schools for marketing in India :
1. Curriculum :
While B-schools boast of a great placement record or exposure, curriculum will, to a large extent decide the classroom learning which you will ultimately be applying on any external platform, whether it be competitions or placements. A B-school which has a dynamic curriculum, evolving with the current industry trends, incorporates maximum industry exposure and inculcates learning the consumer while encouraging creativity, is the one which should be on the top of your list.
2. Faculty :
Today, almost every B-school is trying its level best to get more and more faculties from the industry, however, even it’s hard for every school to offer the same quality. Hence, a good b-school while needs some world class full time faculties who have either industry exposure or have enough academic experience, industrial leaders need to be roped in for a perception that might not be imparted by academicians alone.
3. Industry and International Exposure :
What is the availability of live projects for students of any b-school? Do corporate let the b-school you are targeting participate in their competitions? Is there an International Exchange program? These are a few questions you need to answer before you choose the best school in India for marketing.
4. Placements :
Last, but not the least, a b-school is fit for marketing when the roles offered for marketing students are related to their 2 years of hard work. If you end up in a bank with a branch manager position even after doing marketing, it’s failure on the part of the college to justify your education. Roles in Brand Management or communications, as Campaign Managers or Account managers, are what you should be looking for, among many others.
Even the best b-schools for marketing in India are liable to fail in at least one of the top 4 factors mentioned above. And while it is possible that you may not find the best b-school, you can find the right balance and finally, your calling.
The highest weighted decision even before selecting your b-school is having a tentative idea of your specialization. While I think we agree that its absolutely fine for you to not know your calling, it is important that you have an understanding about the various specializations that an MBA degree offers and which one would complement your skills and abilities. Operations, HR, Finance and Marketing are all important functionalities of any company and each of them has many opportunities for you to explore. But today, in this article, we will limit our focus to Marketing and the best b-schools for marketing in India.
While automation can ease supply chain management and run financial calculations, marketing and marketing communication are two such fields which can’t function on machines alone. And to nurture an understanding of people and their nuances integrated with business is not just difficult but something at which even the best b-schools are struggling with. Marketing becomes mechanistic and inspiration is seldom found.
But still, India has colleges which challenge your thought processes, your conditioning and help you think, even while running a business, like a consumer. Therefore, lets prep you for what lies ahead and to help you choose from the best b-schools for marketing in India :
1. Curriculum :
While B-schools boast of a great placement record or exposure, curriculum will, to a large extent decide the classroom learning which you will ultimately be applying on any external platform, whether it be competitions or placements. A B-school which has a dynamic curriculum, evolving with the current industry trends, incorporates maximum industry exposure and inculcates learning the consumer while encouraging creativity, is the one which should be on the top of your list.
2. Faculty :
Today, almost every B-school is trying its level best to get more and more faculties from the industry, however, even it’s hard for every school to offer the same quality. Hence, a good b-school while needs some world class full time faculties who have either industry exposure or have enough academic experience, industrial leaders need to be roped in for a perception that might not be imparted by academicians alone.
3. Industry and International Exposure :
What is the availability of live projects for students of any b-school? Do corporate let the b-school you are targeting participate in their competitions? Is there an International Exchange program? These are a few questions you need to answer before you choose the best school in India for marketing.
4. Placements :
Last, but not the least, a b-school is fit for marketing when the roles offered for marketing students are related to their 2 years of hard work. If you end up in a bank with a branch manager position even after doing marketing, it’s failure on the part of the college to justify your education. Roles in Brand Management or communications, as Campaign Managers or Account managers, are what you should be looking for, among many others.
Even the best b-schools for marketing in India are liable to fail in at least one of the top 4 factors mentioned above. And while it is possible that you may not find the best b-school, you can find the right balance and finally, your calling.
0 Comments